Leila Dela Cruz
Marketing Manager
What I do at SJSU Student Union
- Lead integrated marketing and branding initiatives across digital, print, and social media platforms.
- Manage student marketing teams and oversee creative project execution.
- Develop and execute marketing campaigns to increase engagement and visibility.
- Maintain social media strategy, content calendars, and campaign analytics.
- Create promotional materials, digital content, and multimedia communications.
- Collaborate with campus departments and partners on outreach and events.
- Ensure brand consistency across all marketing and communication materials.
- Support event promotions, orientations, and campus-wide marketing efforts.
Why SJSU Student Union
I would recommend working at the Student Union because it’s a place where students are encouraged to grow, collaborate, and be creative. Having started here as a student employee myself, I’ve experienced firsthand how supportive and welcoming the environment can be. The Student Union provides opportunities to gain real-world experience, build meaningful connections, and contribute to projects that positively impact the campus community. It’s a great place to learn, develop professionally, and work alongside passionate and creative people who truly care about student engagement and success.
Who am I?
My background with the Student Union began in 2017 when I started working here as a student employee. Since then, I’ve had the opportunity to grow professionally while witnessing many exciting changes and developments within the Student Union. I supported marketing efforts during the grand opening of the Spartan Recreation and Aquatic Center and have collaborated with many talented and creative student employees throughout my time here.
I graduated with my bachelor’s degree in Graphic Design and continued my education by earning my master’s degree in Human Factors and Ergonomics with an emphasis in UI/UX. My educational background has helped shape my approach to marketing, branding, design, and user experience.
Working alongside students has been one of the most rewarding parts of my experience, and I’ve learned so much from their creativity, ideas, and perspectives. I’m excited to continue working with new students, learning from them, and creating fun, engaging, and impactful marketing experiences for the Student Union community.
Advice for prospective candidates
Be yourself and let your personality and creativity shine through in your application. We’re not looking for perfection, we’re looking for students who are genuine, eager to learn, collaborative, and excited to contribute their ideas. Don’t be afraid to share projects, experiences, or passions that are meaningful to you, even if they’re small or personal. Some of the best learning experiences come from being open to growth, trying new things, and bringing your authentic perspective to the team.